NBC’s ‘cynical’ mind-control games
NBC’s ‘cynical’ mind-control games
The network admits it uses “behavior placement” on popular shows to encourage healthy, eco-friendly habits — and sell ads.
posted on April 9, 2010,
First there was product placement. Now there’s “behavior placement,” the planting of subtle messages in popular TV shows to encourage certain viewer behavior — such as healthy eating or eco-conscious habits — and thereby convince sponsors that their brands will be associated with “feel-good, socially aware” shows. NBC has owned up to the practice, reports The Wall Street Journal, as part of its Green Initiative: If “Tina Fey is tossing a plastic bottle into the recycling bin,” the theory goes, audience members will be more apt to do the same. Innocuous or “Orwellian”?
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